Creating Your Own Resources, Tools and Packages
(While Serving the Client)
Oftentimes the business building side of coaching can feel like a complete distraction from the service we hope to provide our clients. If done poorly, business building is more about service to the coach than to the client. However, based on guidance from the ICF’s Code of Ethics, our perspective on every, EVERY, interaction with our clients (and potential clients) should be based on honoring the coaching partnership.
The coaching partnership seeks to support the needs of the client:
- Knowing who the best clients we would be suited to serve
- Knowing the skills and having practiced them effectively to be able to serve them well
- Being aware of the type of individuals the coach would not be a good fit to serve (either based on coach-personality or client readiness).
- Offering tools that are primarily focused on the client’s development instead of the coach’s expertise and brand.
- Connecting with potential clients in a way that maintains and communicates the high standards of professional coaching
- Creating content (and even marketing copy) that best represents the nature of coaching while connecting with an ideal coaching client.
The idea of building a package of coaching resources should not start with the question: “How can I make more money?” Instead, coaches should consider “How can I make a greater impact by connecting with clients in a way that meets their needs?”
Come prepared with any questions about building coaching resources and packages. Also, come prepared to discuss how the ICF competencies and Code of Ethics apply to the way we reach out and serve our clients from the very beginning!
Beyond the discussion we will have during session 42, you are welcome to attend Office Hours if you would like to discuss your ideas for coaching packages. We can also use these office hours to talk more on the idea of building your business as a coach.
Session 43: Helping Clients Think Fast and Slow
If you are not a participant in the Corporate Sponsored Coach Training Program, and you would like to learn more, consider exploring the information on the program here.